The Highest Reach and Engagement Content Types - Module 1-Facebook Unlocked
Hey everyone, it's md jabed and today I'm going to be breaking down the different content types on Facebook that you could beleveraging to help you get to 200,000 followers. Now, this is a six lessoncourse covered over two weeks. If you miss any of the previous lessons, you can find them atMd Jabed .com/training and click on Facebook Unlocked. So when it comes to content types, you want your audience to interact and participate with thedifferent types of content that you're leveraging and at some point you even want them to purchase products from you and you should post precise content and material that peoplewant to really engage in, because if they're not active they're less likely to share your content, like your content, engageby reading the comments and more importantlyif they're not engaging and they're not active, they're very unlikely to buy from you.
Now I'm about to breakdown the types of content that will be very powerful to grow your views and reach on Facebook. So are you ready? Well, first off Facebook on mobile this is where they generatethe majority of the revenue and this is where the majority of people are going to see your updates. So if your content isn't mobile friendly and great for mobile devices, you're not going to do that well. Here's an example ofhow people are doing ads and images on mobile devices. This is roughly what they look like, and if that's how your stuff looks like, you're going to do okay, if they don't, you're not going to do as well. As people scroll, this iswhat a feed can look like, as people are selling products, services you want to make sureyour stuff stands out. If it doesn't stand out, then you're not going to end up doing well and that's a really important part, because a lot of peoplehave short attention spans and if you don't show themstuff that appeals to them right then and there,you're not going to do well.
And here's another example,thin is an in-ad stream, people are scrolling, they see something, they like it, they watch it. So what kind of content should you post, so people when they'rescrolling in their feeds, because that's whenthey're going to typically see your information, what should you end up postingto get their attention? Well, let me break some of them down. First, how to post, no matter how good aquality your content is, people love how to posts, that teach them how todo something specific. When you look@neilpatel.com, I have a ton of how to related videos and I'll teach you how to getmore traffic, more advertisers or even more traffic fromFacebook, like I'm teaching here and then people ask questions, relate to that how to material, I'll go and I'll respond. And another thing that'ssimilar to how to material, is video tutorials, becauseFacebook loves video and they're trying to go after YouTube.
Anything that showspeople how to do things step-by-step, does extremely well and here's an example ofwhat I mean by video content. I have different courses, just different videos that are standalone and they break down howdo things step-by-step and that works extremely well. Industry specific stats also does well, anytime you give data people like that, they don't want to just goon Facebook and be like, oh yeah, this sounds right and you're just making something up. Data that's fact, that's relevant, that can give them an edgeup on their competition does well, so any stats, new information or anything that they wouldn'tthink would be normal, right? When you're breaking downdata that tends to do well.
Like for example, if yousaid something about, 80% of people drive carsand that was a stat, I'm making it up, but let'ssay that was a real stat people like, okay whoop de do, there's nothing unique about that. It has to be somethingthat's more shocking, and again, I'm making this up, 17% of people in the last 12 months, have given up their carand started using Uber.
So that's the example ofa stat, people are like "what? "I would have never guessed that" And that's the kind ofstuff that does much better. If there's also anythingtimely like industry news, you'll do well from that, so if the government'sworking on something, or there's some issuethat happened overseas, or something that is within your industry, for example Google releasingan algorithm update, that's all examples of industry news. Then if you have any case studies, I've done this a lot, so a good example ofthis is we've analyzed five billion articles from 64 countries, here's what Facebook loves, or we analyze 120,000 Google ads and here's what we learnedabout local businesses all that kind of stuff, that case study, that market data anythingrelated to specific segment, or sector tends to do well, live demos, checklists. This is pretty self-explanatory, people love cheat sheets anything that they can quickly skim and get a full grasp ofwhat they need to learn.
Q and A's, as long as you're willing to answer everyone's question, you can do ask whateveryour name is, anything. So in my case, it would beask Neil anything at ANA or if my name wasMichelle, like my wife's, it would be asked Michelle anything and do the questions, make sure you'reresponding to each question that your audience has and answer it. People also want roundups, there's a lot of interestingstuff around the web, there's over a billion blogs, so it's hard to keep trackof news within a space. So anything that is time sensitive, that's related to your industry, that people can just go look at your list and see what's happening, that works too. There's also ways that you canmake your content stand out just through creatives,whether it's images or a carousel of images,or canvases, or videos all this kind of stuff canhelp your content stand out, so make sure you leverage these different creative types as well. And there's no one size fits all, what works for your competitor, even if in the same industrymay not work for you, because a lot of timesaudiences are different, or when they started times were different and things worked out differently. So make sure that you test and you figure out what's working for you and then adapt and keepleveraging that more and more.
I also recommend that you test out, doing instructional guides This is what I first startedoff with back in the day, the advanced guide to SEO, this kind of stuff builta lot of back links, a lot of awareness andjust drove tons of traffic. If you have a podcast, also consider posting yourpodcast content on Facebook. If you don't have a podcast, you should consider creating one, it's booming right now,there's not that many podcasts and whoever's there, even if you don't do much marketing at all,you'll get a ton of listens. Inspirational quotesdo really, really well, I think one of my bestposts on Facebook was that Elon Musk quote, Iforgot what the quote was but I know it had moreviews than anything else and this was before Elonwas uber, uber rich.
Technically he was alreadyreally rich back then too, he was worth probablya billion plus dollars but now he's worth much,much more than that. Check out FacebookMessenger marketing as well, you can use tools like Many Chat to communicate withpeople on your fan page, this is a type of content. My favorite part about messenger bots is the open rates are extremely high on this and you can get people to buy products and services from you. I also would considercreating a video blog, video blogs are really cool because, it's like them followingyour story, your life.
For example, like the Kardashians, you can create some sortof effect like that, which can do quite well. One of my favorite things todo that I don't do enough of, but I need to do more and more and it's worked really well,was going live on Facebook and when you go live, you caneven do that with webinars. They have a huge audienceover 2 billion people who are on Facebook on a monthly basis. So if you go live, becausethey're trying to compete with television networks,they're much more likely to show that content to everyone, which will allow you todo better and better.
When you're going live,I recommend having some call to action in there, even if you're telling peopleto go to a specific place and you can get leads and sales from that. I did something similarwith Bounce Exchange, I was in their office and wewent live on multiple platforms and we talked about their solution and marketing and allthis kind of good stuff and they share some tips,so that was pretty cool. Now some ROI numbers, when itcomes to streaming webinars, here's some numbers from a client that did over 400,000 in sales, overthe course of 10 live streams. And the numbers are quite amazing, a lot of people registered, a lot of people attended live.
Good amount of purchases, there were some refunds but still, the numbers were amazing and you can do a lot of coolstuff by just going live and spending a little bit money on ads and I'll show you how to dothis more in-depth as well, as we get through the course. One strategy that I want you to test out, that not too many people use on Facebook, is go and find groupsrelated to your industry.
So do a search on Facebook, type in a keyword like fitness or whatever it may be and then from there, participate in the group, join the conversation,get to know the people and eventually I want you toreach out to the group admin and when you're buildinga relationship with them, what you'll want to dois, you'll want to see if they're down to go live,because if they go live, all their members will know about you and then you can even do the same for them with your group members, right? because I taught you how to create a group in the last lesson, if you missed it, you can find it at Md Jabed .com/training and click on Facebook unlocked.
And when you're goingthrough that process, what you'll want to end up doing is, you'll want to have offerfor whatever product or service you're selling, just like I showed youin that webinar example. And with all this content,make sure we purpose it from Instagram to WhatsApp,to any place out there, you can repurpose your content, even on Twitch and LinkedIn and YouTube. If you're not repurposing it, you're not getting as muchmileage out of your content.
That's what I repurpose my content and I put it everywhere, I'm putting my content onYouTube, LinkedIn, Twitter, because it just gets me more traffic. I have this checklist foryou to make your life easier, go to Md Jabed .com/training, click on Facebook Unlocked, it's the third lesson in there. You can find the left-handnavigation under Week One, it's the last lesson in there and I want you to download this template.
Next week, I'm goingto teach you how to get more organic reach on Facebook, and then I'm going to goover advanced strategies. And of course, we're going tobreak down paid media strategies because I know we've coveredthat in the last few lessons, but I haven't gone in depth on that. And last but not least I'm going to teach you how togrow your brand on Facebook and generate sales from that brand. So with these Facebook content types, you won't run out ofideas for a very long time and it should make iteasier for you to repurpose. If you enjoy this video,like it, share it, subscribe to the channel,tell the people about it. And if you have anyquestions, leave a comment, I'll do my best to answerit and help you out. If you want my team tojust do everything for you, check out my ad agency,Md Jabed Digital.
