keyword research for seo the definitive guide
keyword research for seo beginners
keyword research for SEO: is it actuallypossible to get traffic to a brand new website by simply being smart about howwe carry out your keyword research in this video I'm going to show you how Iget anywhere from two and a half to four thousand page views a day from freeorganic Google SEO traffic to my simple niche blog let's jump straight into myGoogle Analytics account this is the website which I started in April 2019and I've been able to grow this website since April 2019 over the past twelvemonths to get thousands of pageviews per day we're currently running anywherefrom two and a half thousand to approximately four thousand page viewsevery single day you see a couple of abnormalities it was a very quiet periodduring Christmas then very busy period just after New Year's Eve when everyonewanted to get healthy and all the New Year's resolution and then we had of abit of a dip because of the coronavirus but in general you can see that it'svery consistent and in total I've had over 350 thousand page views to thisblog all of these for free I have not paid for any of this traffic and it'sonly going to continue growing.
I have not built any backlinks to thisblog this is all by being smart about how I carry out keyword research for mySEO tactics so in this video I'm going to show you this exact thing how you cando the same thing for your website if you are new to my channel my name isgreg kononenko my channel name is catherine added blogger and on thischannel are published regular videos about free traffic affiliate marketingand blogging make sure to take the subscribe button just below this videoas well as stick that Bell notification I can so I can notify you as soon as Iapply my next video let's get into the details okay so a couple of basics thatI would like to get out of the way just in case you're a little bit new to theonline marketing world or to the SEO world so the first thing is domainstrength let's talk about that for a second each website when it starts outon the internet has got a certain strength associated with it generallythe websites that have been around for a long time they get stronger domainAuthority and new sites when they first appear on the Internet they generallyconsidered to be weak size now the way that this is calculated is it's largelyinfluenced by how many other websites are linking to this particular domain soeach link is kind of like a vote so if you think of a website like WikipediaWikipedia has got millions of links from all over the internet pointing to it andthat's why in Google's eyes Wikipedia is a very very strong domain so to give youan example here are the stats for travel chrome which is my travel blog and asyou can see I've got three hundred and thirty two backlinks from 50 differentwebsites that are linking to my travel chrome blog this site has been aroundfor for a few years now and I've acquired fifty links and therefore mydomain rank so to speak dr is 2.
7 which is not very high i have not focused onthis website at all this is just one of like secondary sites that I've currentlygot let's compare it to the link profile of TripAdvisor calm and TripAdvisor I'msure that you're probably familiar with this website one of the biggest travelwebsites on the planet it has got domain rank of 94 so Travel croc 2.7TripAdvisor 94 and it's got one hundred and sixty-two million backlinks fromthree hundred and ninety nine thousand different websites okay so there are twoexamples of different sort of sites of the equation different extremes howeveras you will see during this video having a weaker website does not mean that youcan't get traffic we all start somewhere and you can actually totally get reallygood traffic even if your website is brand new and I'm gonna show you how inthis exact video in fact travicom currently gets over 200 page views everysingle day even though it's a very weak website that I have not focused on atall so that's the first thing we'll talk about again and again during this videothe strength of the may the next thing next basic idea thatwe need to get out of the way is content length very important to understand thatcontent length is kind of almost as important as domain strength Googleactually loves long-form content so long content on a weak site can outrank ashort article on a strong website and I'm going to show you a couple ofexamples in just a second but basically.
if you have a weak site perhaps you'vejust started a brand new blog you if you write a long authoritative content youcan often outrank Wikipedia Pinterest kora YouTube and many many many othervery very strong websites let me give you an example right now let's jump intoGoogle and let's type in a keyword for which my travel chrome web site isranking so that we can check it out and sort of analyze it so let's take a lookat wara wara facts you can see that's one of the it's a pretty common searchterm so Google order suggests actually comes up and suggests that so it's areal term that people type in and if we look at these bora-bora facts as you cansee my web site here is ranking on the 3rd position so travel croc comp you cansee it right here 1 2 3 and guess what I'm out rankingWikipedia so if we scroll a little bit below and if we go to the second pagewe've got Wikipedia all the way on the second page of Google search results soWikipedia is number 12 and my website here Travel croc press tile is number 3so it's totally possible to outrank Wikipedia one of the most authoritativewebsites on the internet if you do things correctly and
that's exactly whatI'm going to show you in this video is to travel croc Authority as you can seehere is just 2.7 domain rank of just 2.7 and I've only got three hundred andthirty-two backlinks however I'm managing to outrank Wikipedia which hasgot domain rank of 88 with 74,000 domains linking toand 6.6 four million backlinks oh you can see the difference here 332backlinks 6.6 four million domain ranked 88 my domain ranked 2.7 so you knowsometimes people are saying well my blog is brand newI can never rank I can't do this I can't do that well you totally can you justneed to do things smartly and that's what I'm going to show you in this videojust take a look here below as it says here weak site with long content canoutrank Wikipedia Pinterest for YouTube pretty much any big website out therethat's just got short content posted on it so today we're going to cover exactlyhow he can rank even brand new sites it's not about building links it's notabout making your domain authority stronger which can naturally happen overtime what I'm going to show you today is how you can take your brand new websitethat you've only just started and how you can realistically start gettingawesome traffic hundreds of page views a day thousands of page views a day ifyou're patient to your blog so let's get into the details of exactly how to dothat so for the purposes of this video todaylet's just use the travel niche as an example let's say you decided to start abrand new blog and you've settled on the travel niche and now you're thinkingokay well how do I get more traffic what do I need to write about what kind oftopics do I need to write about so that I can start getting traffic to my sitesnot making money start getting some revenue coming in so there's a two-stepprocess that we're going to be going through and that first step is you needto generate a list of keywords and second step of the process is to thenanalyze that list of keywords and find the best keywords that have got thehighest chance of success so here is the number one method for generatingkeywords and number one I mean just method one it's not the best method.
it'sone of the two methods that I'm going to show you for how to generate keywordsand that is going to be using seed lists this works in any niche not just withthe travel niche but let me show you an example with the travel nation the toolthat I'm going to be using here as an example is a través it is a paid toolhowever the good news is that you can do this trial see it says that trialfor $7 start off for $7 so this gives you access for seven days it gives youcomplete access to everything inside HOF so you just pay $7 and for seven daysyou can use a traps now those seven days is actually enough to if you focus it'senough to do keyword research for the next one or two or three months and ifyou really have to if you budget situation is tight you can cancel youraccess on the s6 or on the seventh day before that rebuild from A to F sexuallycomes in and then you know in the future you can sort of if you need access againto edge refs you can consider possibly to getting access again to aircraft withmaybe a different email or just by permanent access because it really is anawesome tool I'm actually not an affiliate for HFS Idon't get any benefit if you decide to use a trace as a result of my adviceit's just the best tool it's the professional standard for the marketersfor SEO people out there okay so back to seed listswhat are these seed lists and how do you do them well in the travel niche theseed lists would be lists of places perhaps lists of islands lists ofbeaches lists of national parks and you can do this in different countries as anexample let's type in list of beaches list of islands in New Zealand so if Itype in list of islands in New Zealand I'm gonna get a bunch of results forexample here in Wikipedia if I open this up it will actually give me a list ofall the islands in New Zealand you can see that I've got them here listed bysize so here are three 33 different islands in New Zealand I can that's justIslands and just an easy line.
I can do beaches in New Zealand national parks inNew Zealand then I can do beaches in Bora Bora I can do beaches in Mauritiusbeaches in other places you get the idea you can basically type in you can findkind of lists of all of these different places and then you can analyze themwhich I'm going to show you in just a second so generally I like to work inthe lots of ten so I'm just gonna take theseten results copy them and clean them up like this I've now got a clean list ofthese ten names I'm going to copy them and then we'll go into keywords Explorerand we're going to paste all of these keywords that we've copied in and thenlet's run this search in keywords Explorer for these keywords we're goingto get results that look like this and then what I like to do on the left-handside in air tracks is select the option of having same terms that's actuallygoing to give you keywords that are not just the exact match of this keyword butthey're going to give you all of the keywords that have got these keywords inthem so they are variations so to speak and instead of just 10 keywords we nowgot 130 so as long as something has got North Island in it or South Georgiaisland or you know South Island in it it's actually going to include thingslike North Fox Island so we had North Island but now we've got North FoxIsland alright and we've got one hundred thirty thousand different keywords sonow that you've got this massive list of keywords hundred thirty thousand you canstart applying different keyword difficulty filters and volume filtersand so on so you can actually start analyzing these keyword results but I'mgonna come back to that because we still have I'm gonna show you a second way togenerate these keywords we're going to talk about analysis in just a second ina few minutes this was the first way for you to generate keywords using seedlessokay so now you've got like I've shown you a way to come up with multiplemultiple hundreds of thousands of keywords in your niche now guys thisactually works not just in travel niche but it works in let's say if you've gota blog about baby products you would go for names of baby product manufacturersperhaps you know product names or brand names it can work anywhere you just needto think a little bit about what are the different lists of things that peoplemight be looking for in my niche it's the second way of generating keywords inthe knee in the niche is using reverse engineering so here's how it works to doreverse engineering or on a competitor's website you need to type in a keywordsearch that relates to your niche so if you are in the travelnews you might have been something like New Zealand South Island and that willbring up a bunch of results and what you want to find is you want to find ourblog ideally a small kind of family or you know one person to person blog thatis ranking for this keyword search term and then you're gonna reverse analyzerso here is a good example it says I am a lien so I am a lien sounds like you knowit's a person who started this blog so here we go that's probably a lien therewho yeah it's I'm a lien Adelaide I'm 21 I quit quit my corporate job in thePhilippines so we've now got potential sort of competitor in the same niche andwe might be able to analyze what her website ranks for and then we might beable to publish some similar content on the topics that she has published aboutthe reason why we want to choose I am Alan calm and we don't want to choosemust do New Zealand or Lonely Planet calm ease you want to pick a websitethat is kind of realistic for you to compete with you know you can't competewith Lonely Planet they just way too powerful they publish about millions ofdifferent topics you want the reverse analyze blog that is started by a normalperson that you can realistically see yourself you know building a blog thatis similar to this one so that's why if you're not sure if it's a personal blogor not the first thing probably to do is to open up the result and then just tryto read the about page and try to find a blog that is sort of run just by oneperson okay now we're gonna take this domain here I am Island comment we'regonna analyze it in a dress to do that go into the site explorer option hereand then type in I am island comma whatever domain is going to be thatyou're going to be reverse engineering and after you hit enter on it it willbring up all of the information about it so you can see that Alan started thiswebsite around probably 2014-2015 and then she's had pretty big growth andshe's built a pretty massive website in the past few years that has got quite agood Authority and is getting quite good trafficforty-seven point four this is usually way too low you know not usual figuresare normally two to three to four to five times higher so she probably getssomething like 200,000 visitors a month.
I would say it's probably about five toten thousand pages per day I would say to her site which is really awesome butthe thing that we are interested here is this organic keyword so 65 point 2000organic keywords is what she's currently ranking for so if you click on that onorganic keywords again this has given you all of the keywords that I mail incomm currently ranks four and once again he can start applying different keyworddifficulty filters and various other filters 11,000 very simple keywords inus Google you know she also ranks on other international google googleengines and just like that by simply using competitor website we've come upwith a list of awesome keywords but now that brings us to the next step that weneed to do how to actually analyze these keywords and figure out are they goodkeywords or not so we've now covered this method reverseengineering generating keywords using reverse engineering before that wouldcover generating keywords using seed lists so now you know how to actuallygenerate these lists of keywords let's talk about this now how do you go aboutanalyzing the keywords and picking out the truly winning keywords that you canuse just write content even on a brand new site on Anubis site and startgetting organic traffic to your website using just pure SEO nothing else no linkbuilding so essentially these are the steps here on the screen you need toapply a keyword difficulty filter you need to also check search engine resultpages top ten and just do a little bit of and now assists on them and I'm gonnatake you through step by step exactly how to do this this might look like abunch of gibberish and it probably is but these are just my notes I try tosummarize everything on one page for you so let me show you in detail how I goabout it all right so the first thing that we want to do is want to applykeyword difficulty filter so let's say we're looking at all of the results forall the keywords that one of you better vlogs is ranking like here we'relooking at I am a lien dot-com or perhaps you're looking even at the listof keywords that you generated using this seed keywords method like we didwith all of the islands it doesn't matter it's all the same you would justgo in and apply a keyword difficulty filter I recommend to start with sevento see how many keywords you've got left seven is kind of like the cutoff whererealistically I find in my experience my blocks that don't have a lot of linksdon't have a lot of authority they have a pretty good chance of rankingobviously anything that's lower than seven is also really good it's evenbetter if you can find keyword difficult two three or four but seven is a goodplace to start now you can see we've got eleven thousand different keywords thatwe still have with very low key word difficulties of 4 to 5 3 etc so perhapswhat we can do here is even cut it down to keyword difficulty of 5 just to gofor really really super easy keywords we still have nine point seven thousand somaybe we can even go to keyword difficulty of four which are super easykeywords I will probably stop there key were difficult for is so low pretty mucha brand new blog can rank for I'd say majority of the keywords that wecan see here so we've got eight thousand six hundred keywords which is enough tobuild an amazing blog and that's just from analyzing one domain alright you'vealso got obviously other people's domains that you can reverse engineer aswell so let's take a closer look at some of these statistics coming back to ourlist of steps we've now done is applying keyword difficulty filter will now needto check Serb top ten by the way you might be thinking what does this keyworddifficulty actually mean well there is a proprietary algorithm there's a formulathat a trev's followed I don't know the exactbreakdown of what they take into account but I would say for sure they're lookingat things like how authoritative are the results in top ten so if we go let's saywe'll look a bit closer at this keyword here HurtigrutenAntarctica okay and if we open this serve result search engine result pagesthese are the top 10 results in Google right now for us Google will look at usGoogle results alright so these are the top sites in us Google that are rankingfor Hurtigruten Antarctica and then look at the strengthof the domain so how many backlinks are pointing at each of these websites howmany backlinks are pointing at individual pages that are ranking thereon page 1 they probably look at how relevant the titles of each of theseposts see this actual title here how relevant that is to the search querythen look probably at the length of the articles a bunch of different factorsand I find that generally it is extremely accurate so we now need tocheck this SERP top 10 that thing that we've just dropped down and opened upand my criteria is when I'm checking is I want to check two things one is arethere at least two or more weak sites that are ranking on that page one and byweek I mean they're a our school has to be higher than 1 million so let's take alook at that so the a our score that I'm talking about is this one here they areso if I mouse over for information on what it is it says HFS rank they areshows the strength of a website's backlink profile compared to the othersin our database with rank number one being the strongest so what this tellsus is that a website that has got a 1 is the best so out of these top 10 this onehe has got rank 102 all right so that's the strongest the next one after that is23,000 so it's like if you put them all into a league letter this the thehighest one up the legal air is this one TripAdvisor comno you know no surprises there the next one down is 23,000 so it's a little bitlower Cruz critique calm also sounds like a pretty authoritative website andthen after that we've got 160 1000 sort of where further below and then we'vegot all of these really weak webs are there's 169 thousand but we also have abunch of really weak websites 3 million 6.1 million 14 million so these are allextremely good science because any AR that's higher than 1 million all rightso like worse than 1 million lower below than 1 million he's actually quite aweak website that you can pretty easily compete with even if your site is brandnew typically like if your site is kind ofjust starting out right now you're probably gonna have a are of about 150million but literally after you've got a couple of backlinks which acquire youknow they they your website will grow some backlinks naturally over time youwill become our 6 million you know then 3 million in virtually no time just as apoint of comparison my travel croc dot-com website has got a traps rank of39 million so it's way down below and I'm still getting really good traffic.
tomy blog so you know they're just like a point of comparison for you to keep itin perspective that you don't really need a very high h refs rank and youknow also just to prove to you that you know like 14 million and 6.1 millionyou can definitely easily compete with these websites here all right so that'sthe first criteria where we said there needs to be at least two more weakwebsites with a are over 1 million so that's a check we do have them here inthis example and the second thing that I like to look at is that we have two ormore results on that front page on the top top 10 results in Google that haveshort content and short content is anything that has got less than one anda half thousand words so here is how we can analyze this I would just open upeach of these results and count how many keywords they've got so for example Iopen this one in a new tab and then take a look at it and then highlight all ofthe content and count the words in this so you can either copy and paste thisinto Microsoft Word for example if you want so I've opened a brand new documenthere and what I can do is just go paste special text so based just text and thenit will tell me that this article is 1942 words I can see here in theleft okay so that one was for diva expedition I would do this for all ofthe top ten results just open them up one by one and count the number of wordsin there so I've just paused the video and what I've done while it was pausedthese I've analyzed them all and what I found is that these two results hereTravel Weekly dot-com Donna you and Mandy adventures
.com that are you theyhave got very very short content so here is Travel Weekly so if I take this andcopy and paste this their content is just 200 words 199 words it's a veryshort post and the second one Mandy Adventures if I copy and pastethis content just to count how long it is it's only 671 words so it's a littlebit longer so this is really good news and this makes logical sense I like whenthings make logical sense that's not what's happened like that but quiteoften it does so Travel Weekly dot-com value is a pretty strong website see ARis one hundred and sixty one thousand so it's quite up there it's pretty strongwith the short article just two hundred words this strong domain is managing torank on page one okay make sense super short article high domain Authority boomthey're there on page one now the next website is Mandy adventurescalm is a very weak website fourteen million there article is three timeslonger three and a half times longer its 671 words and their ranking that's whythey're ranking below but because the competition is so low they've written afairly short article 671 words and they still manage to rank on page one this isreally really important to understand and these are the signs that you'relooking for this next result here number ten this chimú adventures
.com also hasgot very short content so basically these last three even four if you countTrip Advisor all of these websites have got extremely short content which isgreat news for you we have now ticked all of the boxes we've applied ourkeyword difficulty filter so we've applied a traps logic that takes out alot of the key words that you don't need to waste your time analyzing now youjust need to confirm and most of the time ahrefs results arecorrect in my experience all right so we're sort of just recapping what we'vedone here so you apply that keyword difficulty filter and then your checkingthat there are at least two more weeks sites which we do have in this examplewith a are over 1 million and that at least two or more results there on pageone have got short content less than one and a half thousand words and yes we dowe've got that here as well we've got some websites but that are ranking with200 words with 600 words 700 words so basically that now means that if youpublish an article that is in-depth on your reasonably new website that's oneand a half to 2,000 words your content is going to be much more in-depth thanthese other results that were found so you can realistically beat out any ofthese number 8 number 9 and number 10 and take over these spots I'm prettysure that even with a brand new site like if I with my travel chrome I justhaven't gotten around to this keyword yet because I've got others that I'mpublishing on but if I publish an article that's it's a one and a halfthousand or even 2,000 words I'm pretty sure that I can take over the numbereight spot on page one that's how I know so personally I hate theory and I don'twant to just leave you there with everything that I've shown so this iswhat I would personally do in this example if I wanted to rank my contentthere on page one I would write an article that's longer than competitionso in this example I would write a two thousand word article it's longer thananything else that's out there on page one right now and our site fair enoughmight be week you know most people who are watching this probably have got sortof fairly new websites and your website might be weak but your content is goingto be much longer than anything else that's out there on on page one and wealready know that Google is already ranking some fairly weak sites on pageone so you're just gonna smash it with content quality and publish a very nicelong in-depth article that Google is going to love this is exactly how Imanaged to rank number three for bora-bora facts if we open this upyou'll see that my article here is thin in depth you know it's quite long quitegood high-quality article about 2,000 words and the reason why Wikipedia isall the way there on page two is because they've got a very short article becausetheir article is just something like 300 words that's all it isand Wikipedia super strong domain very short content they're on page 2 positionnumber 12 with me travel crop comm very very weak domain and really long-formcontent and I managed to beat them by a lot by 9 positions in fact what to donext well if you want to get going with this check the links in the descriptionI've got links to more free videos from my channel and the couple that Irecommend for you to see next are the first one is how to start a blogstep-by-step covering everything that you need to do to start a blog fromscratch and make it successful and the second free video that's there in thedescription is how to write a blog post step by step once again it will show youhow to actually research your blog post and make sure that you write amazinghigh-quality blog posts that rank and get traffic and if you want a bit morehelp from me then once again check the links in the description I've got aspecial right now 35% of my blogging and mentorship package you can use couponYouTube to get the 35% off in checkout thank you so much
